With a stronger business partnership, a supplier is more likely to:
- Anticipate what is needed and begin to take the leadership role in communication
- Notify if problems occur that limit production availability, or a quality issue is identified
- Communicate production delays when downtime or maintenance is required.
This type of partnership allows for an increased understanding and mutual benefits for both parties. It cultivates stronger commitments and encourages a greater interest in success for the finished goods. This type of relationship is the ultimate goal.
However, there are risks associated with forging this kind of partnership. Trust in both parties becomes paramount, and both entities must ensure no potential or real conflicts of interest occur. When both parties become more reliant on each other, if there is a breakdown on either side or the relationship dissolves, there is much more to lose.