First slide

Your Activity

Quality is a critical area of concern throughout the supply chain. Whether you are a importer/exporter, a brand/retailer, a dot com, an entrepreneur or factory – maintaining good quality controls is critical to sustained growth and customer satisfaction.

Online Retailer

There are many positives when selling online. There are lower startup costs than a traditional physical store - no need to pay for a large physical space and all of the ongoing costs that can entail. The online nature instantly opens up a global target market. It drives real-time measurable activity providing data and information that can drive targeted marketing efforts above anything a traditional store could manage. And it is also very convenient for consumers being able to shop from home in their own time with home delivery.

Online Retailers However, you need to factor in a lack of physical experience. Scientists believe that touch - whether person to person or person to object - stimulates the pressure receptors on the skin and releases oxytocin, a hormone that enhances feelings of trust and attachment while also reducing stress. So while an online store is quicker and simpler to set up, this lack of physical experience and ability to 'try before buy' can drive significant return rates at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores... 20% of returns are from a defective/damaged products“ - Invesp Consulting ( To address this challenge of trust and reducing returns, one area which can be positively impacted is the % of returns due to poor quality, which can account for 1/5 of all returns experienced in an online store. A quality intervention program at each shipment drives trust in your brand resulting in repeat orders and recommendations.

You have read and agree to the Cookies Policy. The use of cookies and pixels in this site helps facilitate your navigation, adapts the site to your preferences, analyzes and measures your site activity, and shares information with third party sites